2009 is becoming a tough year for marketing as consumers resist and change habits caused by the recession. New Zealand businesses and brands will have to change how they market themselves in this new environment. The focus will go from creating an advertising impression to creating compelling content and seeking involvement through a personalised message strategy to build closer and more accountable connections with their customers. Online and mobile time spent in New Zealand continues to grow more and more brands are innovating their communication strategies and embracing digital thinking.
Join the Clemenger Group's leading digital experts for an afternoon session to hear talks and discuss these challenges and opportunities.
Topics Include
- Trends and insights into digital consumer behavior in NZ and other global markets;
- How to use digital to develop involvement and engagement to create measurement that sees you achieving your business goals;
- Discuss and get a better understanding of how the web, mobile and social media can work in your integrated marketing programs;
- Discuss and review digital programs from well known NZ brands through specific case studies;
- And a lot, lot more!
About Clemenger Group
Clemenger Group Limited in New Zealand is the holding company for Clemenger BBDO Wellington, AIM Proximity Wellington and Auckland, OMD, Porter Novelli, 99, and Colenso BBDO Auckland and many other companies involved in advertising and marketing communication services throughout Australasia. It is New Zealand and Australia's largest marketing and communications company.
Each company within Clemenger is a specialist and offers clients best-in-category expertise in each discipline. They also work together through a disciplined integration model known as Total Work.
For more about Clemenger Group visit our web site www.clemenger.co.nz.
Over the past 18 months, the Clemenger Group has created some of New Zealand's most innovative digital programs and campaigns and won numerous awards here and overseas. Some of the recent highlights include Best in Show, plus two Golds and three Silvers for AIM Proximity at the 2009 John Caples International Awards; Interactive Agency of the Year for Colenso BBDO at the 2008 B&T Awards in Sydney; and, as a Clemenger BBDO group, we won eleven digital and mobile awards at the 2009 Axis Awards including Best in Show.
Colenso BBDO enjoyed huge success in 2008. Their campaign for Deadline Couriers won three Canne Lions, two Clios and a Gold at the One Show. Meanwhile, their work on NZ Book Council won Best in Show and a Gold at the Digital Media Awards in Shanghai.
Integrated campaigns such as Colenso and AIM Proximity's Air New Zealand Grabaplane and Yellow Treehouse highlighted the strength of the Total Work approach. As a result it walked away with the Craft award at the 2009 RSVPs and runner up for Best Digital Campaign at the 2008 B&T Awards.