Adam Good, Executive Director Digital Innovation Clemenger Group. Overview of the day. Where is New Zealand on the road to digital innovation. What’s working, what are we lacking. Why is digital marketing still growing even in a recession. Is it cheap and does it work. What businesses and brands are meeting the opportunity to create participation marketing.
James Hurman, Head of Planning Colenso BBDO. Before mobile phones and the internet, we had small conversational circles. Thanks to digital we now have dramatically more conversations, with more people, more of the time. Digital isn’t just a new medium through which to communicate, it’s changed the nature of how consumers communicate with each other, creating both implications and opportunities for marketers.
Frucor People’s Republic of V. A panel discussion with Iaan Buchanan, Marketing Director V Energy and Aaron Turk, Creative Director Digital Colenso BBDO and Chris Riley OMD Digital. Moderated by Adam Good. People’s Republic of V is New Zealand's most successful social marketing program. Launched in October 2007 the V Republic program has recorded some amazing brand tracking and sales figures for the Frucor V Energy drink. Learn how this program was created and managed, and how it learns from each customer interaction.
Large zip file: 115MB
Tony Burt, Planning Director Aim Proximity. There’s a worrying trend in interactive marketing that I’ve been noticing and one that is becoming even more prevalent in recessionary times. I feel New Zealand is boxing ourselves in to restrictive marketing formats which are stifling strategic and creative thinking, and in doing so are underutilising the potential interactive has to offer. In this talk I will explore what technology can offer in terms of creating engagement and using it to strengthen your direct communications with customers. I will also attempt to answer and dispel some digital myths and try and get marketers excited once again.
Douglas Lin, Digital Strategy Aim Proximity Wellington. Beyond one-off campaigns to evolving communications channels that deliver business results in a measurable and meaningful manner. Including incorporating social networks, ambient, corporate web sites, and tomorrow's flavour of the moment.
Positively Wellington Tourism. While PWT knew the internet was a key information source for domestic travelers only a small portion of this information was sourced via regional websites. This required PWT to embark on a digital strategy that included content syndication, online events, desktop agents etc in what is now considered the benchmark for domestic tourism activity. Learn how PWT developed this program and how this campaign constantly evolves.
Large zip file: 84MB
NZ Transport Authority. While cars haven't changed a lot in 5 years how you engage with youth drivers had! Learn how we took a predominantly offline program and transformed it into an online engagement platform for the youth of today.
Please allow a moment for the flash file to load as it is quite large.