More than ever before there is a multitude of data streaming out over the networked world. More people are comfortable with sharing thoughts, feedback, ideas and information about themselves and their everyday lives. This shift in media is now allowing more people more influence within social groups, and the consequence of this to brands is very real. The key challenge is now trying to make sense of it all, and to understand what people are actually really saying.
AIM Proximity’s latest social media measurement tool, SeventhSense, allows us to unlock the power of all this user generated data. We can track it, analyse it and visualise it in near real time. In this massive game of influence, SeventhSense gives brands both the high ground and panoramic views of what’s happening as it happens.
SeventhSense is your eyes and ears in the social media world. It is constantly analysing the social media sphere. Right now, we’re monitoring millions of sites and harvesting content at least once every 24 hours (more often for popular sites). All this new data is available to you within an hour, along with two years plus of historical data.
Working with data, developing insights and planning strategy is in our DNA at AIM Proximity: we listen, think and act. With SeventhSense we have the tools to monitor and report on the Social Media Environment for you. This is the listening. We work with you to plan strategy of when to intervene, who to talk to and how. This is the thinking. Finally we have the experience in the online environment to help you execute a successful social media campaign and tactical initiatives.